mimi!
(2022)
i decided to combine my passion for beauty and accessibility by creating my own brand, mimi! the word “mimi” in my Mexican-American household means “to sleep.” i’ve always loved the word and then found out it also means “cute” in french. mimi! is an inclusive, diverse and accessible makeup brand. the brand markets to people of all ages, genders, sizes and skin types.
i made this mascara inspired by accessible design. it has been noted that disabled people prefer their makeup products in square tubes so it does not roll off of their vanity and then they have to spend time looking for it. i added the grooves on the side to place your fingertips for better gripping. the logo is also embossed on the product so, with the help of the shape and grooves, it is an easily identifiable product when it is amongst your other products in your makeup bag. there is a tube for both right-handed and left-handed people so it is
accessible to everyone.
i decided to combine my passion for beauty and accessibility by creating my own brand, mimi! the word “mimi” in my Mexican-American household means “to sleep.” i’ve always loved the word and then found out it also means “cute” in french. mimi! is an inclusive, diverse and accessible makeup brand. the brand markets to people of all ages, genders, sizes and skin types.
i made this mascara inspired by accessible design. it has been noted that disabled people prefer their makeup products in square tubes so it does not roll off of their vanity and then they have to spend time looking for it. i added the grooves on the side to place your fingertips for better gripping. the logo is also embossed on the product so, with the help of the shape and grooves, it is an easily identifiable product when it is amongst your other products in your makeup bag. there is a tube for both right-handed and left-handed people so it is
accessible to everyone.
